I turn complex systems into experiences people can actually use.

Senior CX/UX Strategist with 20 years across federal agencies, healthcare, and enterprise software. I facilitate the research and workshops that bring stakeholders to shared decisions.

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Selected work

Replacing three tools with one claims system

Contextual inquiry with staff led to centralized search and built-in reporting for legal claims.

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Matching refugees with volunteers, privately

Contextual inquiry with staff led to centralized search and built-in reporting for legal claims.

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Diversity of Africa, an interactive map

Contextual inquiry with staff led to centralized search and built-in reporting for legal claims.

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How I work

Data-Informed, Not Algorithm-Driven

Find the problem worth solving

User interviews, contextual inquiry, analytics review, and competitive analysis point investment at the highest-value gap.

Collaborative Synergy

Bring people to one decision

Workshop facilitation and journey mapping turn competing priorities across teams into a shared plan.

AI-Driven Value KPIs

Measure what changed

Usability testing, A/B testing, and Pendo or Google Analytics show whether the experience improved, and by how much.

Where I've worked

  • Actian

  • USDA (via TechTrend)

  • American College of Cardiology

  • CGI Federal

  • Executive Office of the President

What colleagues say

  • "He has a process, a perspective, and is thoughtful in how he puts together his work and can explain his rationale."


    Experience Strategist, Actian

  • "Delivered strong value during the migration by effectively managing the project, ensuring timely follow-ups, and maintaining professionalism across stakeholders."


    Skateholder, Actian

  • "Aquib was a solid contributor to the success of our website operations at EOP. He was part of a team that functioned beautifully in an often stressful environment focused on fast delivery and detail orientation."


    Senior Solutions Manager, EOP (via Unisys)

About Me

I've spent 20 years designing for organizations where a confusing screen costs real time and money, from the White House to legal claims at the USDA Forest Service. My job is to find the problem worth solving, get the right people agreeing on it, and measure whether we solved it. MFA, Web Design & New Media, Academy of Art University · BFA, Computer Arts, Howard University · Adjunct Professor of Web Design, Howard University